This is the second time I've flown to Jersey to photograph the gorgeous Joanne Reid Rodrigues and her beautiful clients who have all managed to lose weight on her inspirational programme Slimming Together.

Joanne's business is celebrating its 30th anniversary this year and she wanted to mark the occasion by getting her girls (and boy) all dressed up courtesy of Coast and treating them to a fashion shoot to show off their new figures. And don't they look fabulous!

As readers to my blog will know I love to work with natural light, and thankfully we had some good weather that weekend, which meant I could take the girls into the street behind the department store where we were based to get some lovely images. I was also able to take some lovely shots just inside De Grouchy department store in front of the large glass doors.

Even though I've only worked with Joanne on two occasions, I feel like I've known her all my life.  She's one of the warmest, most welcoming people I've ever met and along with her husband Zak, goes out of her way to make me feel at home and at ease.  It's no wonder that her business is such a success and why her clients absolutely adore her.

Her energy and enthusiasm is infectious and as you can see from these photographs, that energy shines through in her clients as well.  Calling them clients actually doesn't seem quite right, Joanne considers them all her friends (and vice versa) and when that happens in business you know you're onto a good thing.

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And here is the gorgeous Joanne herself, such an inspiration.

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